Wow. Never thought I'd see the day when Abercrombie and Fitch, a company who has heavily relied on gorgeous young models and shirtless shots to dictate their marketing campaigns and define their reputation, would do an about face and ban all over-sexualization across all facets of the brand.
Apparently sales for A&F and sister company Hollister are lagging, so steps are being taken to make the lines more mass friendly.
Refinery29 was sent a summary of changes the company will be making which include the following:
- A&F will no longer use shirtless models for store openings and events
- Hollister is discontiniing their use of shirtless lifeguards
- There will no longer be sexualized marketing used in marketing materials including in-store photos, gift cards, and shopping bags
- Store associates will also now be called “brand representatives” instead of "models."
- Store associates will not be hired based on body type or physical attractiveness, and we will of course continue not to discriminate on any protected category.
- A&F "look policy" as been replaced by a new dress code, as the brand calls it, "an open-minded approach allowing associates to be more individualistic."
Damn. Sounds like they're making all the right moves for a more socially concious and accepting brand focus...let's just hope consumers are willing to give them another shot.
What do you think of A&F's new policies?
As we anxiously await the release of Pitch Perfect 2 on May 15th, UK singer Jessie J has been kind enough to grace us with a little treat to tide us over. Jessie has just dropped a new video "Flashlight" off the movie's soundtrack.
Shot on the movie's college campus, Barden University, Jessie croons the mild power ballad whilst walking among students dealing with daily life hiccups, dramas, and wins.
Tke the video for a spin above!
Are you a fan of "Flashlight"?
Blake Lively is currently on the publicity trail promoting her new movie Age of Adaline and stepped out of her appearance on ABC's The Chew wearing a very spring worthy Lindsey Thornburg floral halter dress. Hitting just below the knee, Blake paired the dress with Christian Louboutin heels, heavy bangle bracelets, gold earring and a deep side part to her hair.
I think she looks great albeit I don't know if I'd ever step out in a dress like this. What do you think?
Would you rock Blake's look?
We all know Taylor Swift has made it clear her belly button is not up for public display. While she half-joked about not showing her mid-section indent because she likes the idea of people speculating what it's like (weird) it turns out, it's totally normal.
You can google "Taylor Swift bellybutton" and images will appear, but justr in case you want further proof that nothing has changed, you can get a glimpse on the cover of UK Glamour, which Taylor appears on the cover and guest edited.
Dressed in a white cutout dress, you can see her belly button peeking through and all looks to be pretty darn normal.
Do you think Taylor's belly button rule is weird?
It's Friday It's Friday! Let's kick off the weekend with what's poppin' online!
The official movie trailer for M. Night Shyamalan's newest horror flick The Visit has been released. You will have goosebumps after watching it.
Were you a fan of Boy Meets World? Well in case you haven't heard, the cast is going to be back together again on the show's reboot, Girl Meets World in less than three weeks!
Unexpected guest show up at your door and you have nothing to offer them? Fear not, Haylie Duff has got you covered!
Zendaya Coleman has shared her thoughts about the return of Giulinana Rancic and Fashion Police to E! this fall.
Recently it's been a rare sighting to see Jessica and Ashlee Simpson together, but the sisters hit the red carpet last night in Venice, CA looking on point and camera ready.
Hilary Duff is really on the comeback trail. Not only has the 27-year-old actress turned pop star had success with her new show Younger (it just got picked up for a second season...yay!), and dropped a brand new single "Sparks," but is now gracing the cover of Shape magazine looking all kinds of firece with toned abs and a healthy glow I'm sure a ton of us would kill for.
"Love @shape_magazine and was so honored to be on the cover!" she tweeted.
I think Hilary looks amazing and inspiring for anyone looking to get their fitness on as crop top season inches closer!
What do you think of Hilary's Shape cover?
We're in the home stretch to the weekend! Let's see what can distract us online to take us through to Friday!
Despite what you may have heard, Cara Delevingne and St. Vincent have not broken up.
Full House actress Candace Bure (formerly Cameron) threw some shade at the Olsen twins regarding their possible return to recently announced Fuller House series coming to Netflix.
Sooo Mila Kunis is being sued for allegedly stealing a chicken over 25 years ago. LOLZ.
Britney Spears and Iggy Azalea will be taking the stage together at the 2015 Billboard Music Awards to perform their collaborative track "Pretty Girls."
Congrats Shawn Mendes for becoming the youngest artists to top album chart in half a decade!
Now that Spring is here and the sun is shining and flowers are blooming all I can think about is wearing light colors and floral prints. Basically anything and everything that screams "BYE WINTER!"is good in my book, but if you're Zoe Kravitz, you go a completely other direction.
The musician, actress and music royalty (dad is rock legend Lenny Kravitz in case you've been living under a rock) recently stepped out on a beautiful spring day dressed head to toe in a black pinstripe spring styled suit. Yes, you read that correctly, a suit. Of course it was cut with current lines and hit her body in all the right places giving her a chic and seriously attention grabbing look.
While it might not be something I'd choose to wear when the weather is 79 degrees out , some of you might be drooling over this outfit. Let me know what you think in the comments below!
Would you rock Zoe's spring styled business suit?
Some singers are born to have their music serve as the back drop for an epic movie, and in the case of Lana Del Rey...movieS...plural. We heard her flawless vocals on The Great Gatsby soundtrack and now she's lending her talents to the new Blake Lively flick, The Age Of Adaline.
In this one minute movie trailer, Lana's "Life Is Beautiful" hangs in the background, sounding hauntingly breathy and melancholic as we get a feel for the film, based around Blake's character as a woman who doesn't age.
It's no surprise the snippet leaves you wanting more, but fortunately we won't have to wait long. The movie hits the big screen this weekend and with it the song, which will likely be playing in it's entirety as the credits roll. Take it for a spin above!
Are you loving Lana's new single?
Happy hump day! Let's see what's buzzing out on the Internet!
Charli XCX and Bleachers are hitting the road together this summer. Check out their tour announcement below and check tour dates HERE.
Congrats Hilary Duff! Your show Younger has been picked up for a second season. Girl is on fire!
Lindsay Lohan posted an Instagram with arabic writing thinking she was telling her fans they were beautiful, but the writing's translation actually means donkey. Hee haw! #cringeworthy
Nat Wolff admits kissing scenes with Emma Roberts in their new film Ashby were kinda gross. Lolzz.
Katy Perry tried to pull a Taylor Swift by trademarking her halftime show superstar Left Shark, but her application has been DENIED.